Where Innovation Meets Tradition
Welcome to Speciale Marketing, full-service marketing agency, where digital and innovation meets tradition. With a dynamic and innovative spirit, we specialize in crafting a harmonious blend of cutting-edge digital strategies and tried-and-true traditional marketing campaigns and profiles.
Our mission is simple yet powerful: To amplify your marketing efforts and fuse our expertise seamlessly with your existing team to drive exceptional results.
Customization is Key
With Speciale Marketing, customization is key. We design tailored marketing plans, perfectly aligned with your unique company profile and goals. Our collaborative approach ensures our strategies seamlessly integrate with your current marketing initiatives, all while providing cost-effective solutions.
Imagine accessing a diverse array of marketing services without the need for a full-time, in-house team. That's where we come in. From digital wonders to time-tested methods, we've got you covered. Partner with us to elevate your brand's growth and success to unprecedented heights. We don't just market – we create lasting connections and drive tangible results.
Our Services
Social Media Marketing
Engage with your audience, build brand awareness, and generate leads through strategic social media campaigns on all relevant platforms.
Email Marketing
Create and execute effective email campaigns to nurture leads and drive repeat business.
Search Engine Optimization (SEO)
Improve your website's visibility and organic search rankings to drive targeted traffic and increase leads.
Website Design and Development
Build a visually appealing and ergonomic website optimized for performance and lead generation.
Pay-per-Click Advertising (PPC)
Create and manage highly targeted PPC campaigns using multiple platforms in order to drive immediate results and increase conversions.
Analytics and Reporting
Provide regular performance reports and insights to measure the success of our campaigns and make data-driven adjustments and improvements.
Content Marketing
Develop valuable and actionable content to attract, engage, and convert your target audience.
Other Traditional Marketing Services
We also offer traditional marketing services for trade shows and conferences: mailings, brochures, signage, promotional items, and more.
About Us
We are a dynamic and innovative company that offers a unique blend of digital and traditional marketing services. We understand the challenges faced by businesses that may not have the resources to build an extensive marketing team in-house. Our mission is to amplify your marketing efforts and fuse our expertise seamlessly with your existing team to drive exceptional results.
Our commitment is to customize a marketing plan that works best for your company through a fusion of modern digital strategies and time-tested traditional marketing techniques. By partnering with us, companies can access a diverse range of marketing services without the need for a full-time, in-house team. The opportunities are endless from strategy, to planning, to execution, and data analysis.
Our approach is collaborative and tailored to your specific needs, ensuring seamless integration with your existing marketing efforts while providing cost-effective solutions. Partnering with us, your brand's growth and success can be taken to new heights.
President of Speciale Marketing
Over 20 Years of Experience
Dena is a dynamic professional whose career journey embodies the core philosophy of "Customer + Team = Results." With a track record of transforming underdogs into superheroes, Dena's expertise spans across diverse domains, making them a true powerhouse in the world of marketing, merchandising, and digital operations.
In each role, Dena's ability to strategize, collaborate, and leverage data and analytics has been instrumental in her success. Her journey paints a picture of a dedicated professional who not only understands the nuances of marketing and digital operations but excels in translating them into tangible, transformative results.
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IDEA
As the former Director of Digital Operations & Marketing at IDEA, a leading SaaS business specializing in Data Syndication & EDI, Dena provided strategic direction and a collaborative approach which drove positive change, resulting in remarkable achievements.
Hosting a national industry conference, eBiz, under budget while achieving record event sponsorship revenue and attendance growth showcased Dena's ability to deliver exceptional outcomes. Furthermore, her adeptness in spearheading a website redesign highlighted their commitment to enhancing user experience and driving business growth.
![[GBG-872] Speciale Marketing - Website Creation {Design} (1.1)-04](https://www.specialemarketing.com/wp-content/uploads/2023/09/GBG-872-Speciale-Marketing-Website-Creation-Design-1.1-04-1-1366x617.png "[GBG-872] Speciale Marketing - Website Creation {Design} (1.1)-04")
Panduit Corporation
Dena's impact extends to roles such as Digital Enablement Manager at Panduit Corporation, where she optimized data distribution processes and improved product data quality, leading to increased sales.
![[GBG-872] Speciale Marketing - Website Creation {Design} (1.1)-05](https://www.specialemarketing.com/wp-content/uploads/2023/09/GBG-872-Speciale-Marketing-Website-Creation-Design-1.1-05-1-1366x617.png "[GBG-872] Speciale Marketing - Website Creation {Design} (1.1)-05")
Custom Personalization Solutions (CPS)
As Director of Marketing & Merchandising at Custom Personalization Solutions (CPS), Dena's oversight of multiple retail websites and strategic management of various aspects propelled CPS's multi-million-dollar revenue stream.
![[GBG-872] Speciale Marketing - Website Creation {Design} (1.1)-06](https://www.specialemarketing.com/wp-content/uploads/2023/09/GBG-872-Speciale-Marketing-Website-Creation-Design-1.1-06-1366x617.png "[GBG-872] Speciale Marketing - Website Creation {Design} (1.1)-06")
W.W. Grainger
As Sr. Digital Merchandise Manager at W.W. Grainger, her strategic prowess excelled. Achieving impressive YoY sales growth and leveraging data-driven insights to enhance customer experiences underscored Dena's ability to drive results.
Similarly, her roles in digital merchandising and digital marketing campaigns at Sears Holdings Corp showcased Dena's talent in optimizing product lines, creating and executing effective digital marketing campaigns, and consistently surpassing financial targets.